Plain English - writing at the correct level for the target Reader Groups


How to write in Plain English

How many times have you heard someone say, "Why can't they write it in Plain English?!"

Plain English is not just a catch-phrase! It is actually a defined writing style that means writing at the correct level for the target readers, using language that they will be able to understand with just one reading.

However, too often,  the level of language is inappropriate for the target user group(s): there's too much jargon, and sometimes it's just "gobbledegook".

Is it worth learning how?

Evidence shows that there are considerable cost savings to be made if Plain English is adopted as a writing style. If your customers and end-users can understand the documentation easily, then they will do their tasks efficiently, make fewer mistakes, the risks are lower, and they don't call your Help Desk.

Richard Branson says in Business Insider, "... some people 'love speaking in jargon, using fancy words, and turning everything into acronyms.' But he says you should avoid it because using this type of language in a business context can confuse people and slow things down. It also causes people to lose interest."

I have studied Plain English rules and best practice for many years, across all the English-speaking countries, and they are saying the same things. And that is a fundamental core subject of the course: How to write (technical) communications in Plain English. It makes your documentation easier and more interesting for your target readers. Plain English also means significant financial benefits to your organisation - it can even be a useful sales aid: trust me on this - I was in Sales for 25+ years.

 So why not contact me personally, Philip Tory, on 01452 500639, and talk about what you need? Call me...